The Beer Institute predicts that summer beer and malt beverage sales could top $11 billion this year. That's how much Americans spent on beer in the 15 weeks between Memorial Day and Labor Day last year, the Washington, D.C., group says.
It also says that "more than 38 million American households will purchase a cold beer this summer, making beer the preferred choice over all other beverage alcohol for summer occasions like backyard barbecues and ball games with friends and family."
Andrea Riberi, senior vice president at Nielsen, said in a news release that beer and malt beverage sales are "one of the largest selling categories of all food and beverage channels" during the summer.
“As you reach into your cooler this summer, we hope that you toast to the hardworking men and women in your hometown that support this great industry,” Beer Institute Vice President of Communications Chris Thorne said in a prepared statement. “From grain to glass, this beverage is an economic engine, and that’s a great reason to celebrate.”