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The Beer Blog

Beer loses popularity

By Rick Published: July 28, 2011

Beer is losing popularity among U.S. drinkers, especially young adults, according to a new Gallup telephone poll. When asked whether they most often drink beer, wine or liquor, only 36 percent of respondents said "beer." That was the lowest percentage since 1992, Gallup said. Wine tied beer at 35 percent and liquor brought up the rear at 23 percent. The biggest drop for beer was among young adults ages 18 to 34. There was a 12-point drop among that age group. The decline in popularity for beer may just be temporary, Gallup concluded. "Whether beer continues to lose ground to other forms of liquor or rebounds may depend on the future direction of young adults' drink preferences," the poll said. To read the entire analysis, click here.

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