Here are some interesting beer stories:
-- The Columbus Dispatch reports on the new Budweiser developed at the Columbus Anheuser-Busch brewery. The beer, called 43229 or Beechwood Bock, if you prefer, is part of the Project 12 effort. “Ultimately, we want to make sure all three of these beers are still crisp, still refreshing like Budweiser, but with a little bit of something extra,” brewmaster Jennifer Eckstein told the newspaper. To read the full story, click here.
-- The Tampa Bay Times offers advice on how to toss a beer and cheese pairing party. "For those of us who don't really know hops from a hole in the ground, the process can be daunting," author Janet Keeler writes. "Think of me last week perusing those 1,200 beers and then a 100 or so cheeses to figure out what might go well with them. It's a tough job." To read the full story, click here.
-- Variety reports that beer and liquor companies are increasing their advertising spending. Brewers spent more than $1 billion on TV ads last year, up from more than $950 million in 2009, according to market researcher Kantar. To read the full story, click here.
-- USA Today reports on the web series "Beer Diaries," which involves visiting with local craft brewers and sharing their stories. "Among the craft brewers there's quite a sense of camaraderie and fellowship," Greg Zeschuk told the newspaper. "They are actually helping each other out rather than competing. That will probably change in time but for now there's a natural 'rising tides lift all ships' thing going on." To read the full story, click here. To
-- Mission Brewery in San Diego is releasing two of its beers in a 32-ounce can. Founder Dan Sellis was meeting with his local distributor when the staff remarked: "I’m waiting for a microbrewery to get off its ass and put out a beer in an oil can like Fosters." So Sellis did. To read the full report, click here.