Here are a couple interesting beer stories:
-- The Brew Professor reports on the results of the Cincinnati Six Pack challenge, in which it asked readers to create their perfect six-pack of Cincinnati brews. There must be a lot of MadTree fans online. The six-pack is made up of:MadTree PsycHOPathy, Rhinegeist Truth, MadTree Galaxy High, MadTree Happy Amber, MadTree Gnarly Brown and Fifty West Punch You in the EyePA. To read the full post, click here.
-- The Indianapolis Star reports that 12 Huck's convenience stores have been cited by the state police for offering coupons good for $1 off a six-pack or more of beer. "Indiana law requires that alcoholic beverages be sold for the same price to all customers," Cpl. Travis Thickstun says. "Since not every customer who purchased beer from Huck's stores during the promotional period had coupons, they were not offered the beer for the discounted price." To read the full story, click here.
-- Advertising Age reports that MillerCoors has boosted its online video advertising by 50 percent this year. "The investment is further proof that alcohol marketers -- which were originally slow to embrace digital marketing, partly because of age-gating concerns -- are jumping in with both feet," author E.J. Schultz writes. To read the full story, click here.