Scott LaFollette, the owner and brewer of Blank Slate Brewing Co. in Cincinnati, has an interesting take on Stone Brewing Co.'s "Enjoy By" IPA campaign. Beer drinkers went bonkers over the Stone beer, he says. While not disparaging the Stone effort, he questions whether people have forgotten that local breweries are making fresh beer all the time.
LaFollette writes on his blog that he released a new IPA at the same time as Stone. "I didn't have to drive it cross-country day and night to insure its freshness," he wrote. "I didn't run a twitter campaign to see who gets the 'opportunity' to drink it at its freshest. I just sold it to a few places and they put it on tap. It's fresh. Why? Because I just made it and it hasn't traveled farther than five miles since then."
To read his full blog post, click here.