Major U.S. brewers and beer importers are again promoting the Federal Trade Commission’s "We Don’t Serve Teens" program with messages on social media and in TV, radio, print, online and outdoor ads, the Beer Institute announced Tuesday. It's the seventh consecutive year that the group will support the program.
The campaign message is: "The legal drinking age is 21. Thanks for not providing alcohol to teens."
"The national program aims to limit access to alcohol by underage drinkers. And even as drinking among high school seniors has dropped substantially over the last two decades, too many teens still drink," Beer Intitute President Joe McClain said in a prepared statement.
A U.S. government survey shows that most teenagers who drink get alcohol from legal-age adults, such as parents or other family members, or they take it from their own or someone else’s home.
The beer group said that research shows that the We Don’t Serve Teens’ program and other initiatives are making a positive impact. According to the U.S. Department of Health and Human Services’ National Survey on Drug Use and Health of 12 to 17 year olds, teen drinking has declined 24 percent since 2002, to a record-low level.