Since it opened, Buckeye Lake Brewery has been satisfied to name its beers simply by style. The pale ale is Buckeye Lake Pale Ale. The Irish red ale is Buckeye Lake Irish Red Ale. You get the idea.
Owner Rich Hennosy thought it was important to establish the Buckeye Lake Brewery brand at first. But craft beer drinkers now are aware of Buckeye Lake -- located in Buckeye Lake -- and Hennosy wants to extend the branding to some of his beers, especially with the brewery looking into bottling.
The first brand is Shovelhead 2X IPA, an 8.3 percent hoppy brew that will be released on draft sometime this week -- Hennosy isnIt't sure the specific day -- and also will be served at the Cincy Winter Beerfest in Cincinnati.
Hennosy called Shovelhead the hoppiest beer that the brewery has produced. Buckeye Lake made only six barrels, so it will be available on a limited basis.
The Shovelhead name comes from the shovelhead catfish that can be found in Buckeye Lake.
"It's very hoppy and we were looking for something that would communicate that bigness," Hennosy said. "Shovelhead catfish are in Buckeye Lake and can be up to 50 pounds. It was pretty much a no-brainer when I learned that."
He's put together a poster with an old photo of a man holding up one of the fish and the saying: "Buckeye Lake is home to Shovelhead catfish - even some 50 lb. ones. Most fishermen are not equipped to handle a Shovelhead. Are you?"
Hennosy found the photo at the Greater Buckeye Lake Historical Society Museum. It was one of about 200 photos collected by a former fishing camp of guys holding up their catches. He guessed that the photo is from the 1940s or 1950s.
Hennosy has no idea who the man in the photo is. Told that someone will probably recognize the man at some point, he said: "I would love to know who that guy is. If that happens, that would be great."