The Budweiser Designate a Driver blimp is traveling through Ohio, with stops planned in Columbus and Akron. The 130-foot airship is tooling around Columbus this week and weekend for the Ohio State Fair and is expected in Akron on Aug. 3-4 when the Bridgestone Invitational comes to Firestone Country Club.
"The Budweiser Designate a Driver blimp gives us a unique opportunity to reach adults at outdoor events while they’re enjoying our beers," Kathy Casso, vice president of corporate social responsibility for Anheuser-Busch, said in a prepared statement. "Our message is simple: However you get home, designate a driver."
The blimp can reach a top speed of 50 mph but typically cruises between 30 and 35 mph at an altitude of 1,000 feet. It requires more than 69,000 cubic feet of helium to fully inflate the American-made blimp, and it takes a crew of 13, including a pilot, to operate and transport the airship. About 5 million 12-ounce Budweiser cans could fit inside the airship’s envelope, the brewer said.
“It’s been more than 10 years since a Budweiser blimp has taken flight, so when adults see our Designate a Driver blimp, we hope they’ll take our message to heart and either volunteer to be or use a designated driver,” Casso said.
Consumers who take a pledge at BudBlimp.com not to drink and drive also will be entered to win a trip for two to the Budweiser Made In America music festival (Aug. 31-Sept. 1). The winner will receive a blimp ride (weather-permitting) over the festival grounds.
The blimp will end its 25-city tour in St. Louis on Sept. 20 to commemorate Global Be(er) Responsible Day, an annual Anheuser-Busch event dedicated to promoting responsible drinking.