The foundation provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country. Budweiser also will contribute a portion of all sales from May 20 to July 7 to help to raise as much as $2.5 million for the group.
Budweiser estimated that there are about 200 walk-off wins each season.
“Never before has rooting for the home team meant more than it does this baseball season,” Rob McCarthy, vice president of Budweiser at Anheuser-Busch, said in a prepared statement. “Our partnership with Folds of Honor is helping to make a difference in the lives of families whose love ones have paid so dearly to protect the freedoms we all hold so dear.”
Budweiser will feature special patriotic packaging for its cans and bottles throughout the summer. Consumers can donate $5 by texting HERO to 80888.
Since its creation in 2007, the foundation has provided more than 2,600 scholarships to recipients across the country. Last year, Budweiser contributed $2 million to the charity by donating a portion of sales and $100 for every home run hit during thes regular season.