Anheuser-Busch InBev doesn't give public tours at its Columbus brewery, but beer drinkers can get an inside look at the plant in a new video produced as part of Budweiser's "Track Your Bud" campaign. The three-minute video (seen below) is narrated by Columbus brewmaster Jason McKibben who talks about the brewing process. "Beer is the most amazing food process of all time, it's mesmerizing," McKibben said in a prepared statement. "Through this interactive experience, Budweiser fans will learn more about the brand's storied history and see what it takes for us to brew this legendary beer and why I love my job."
The Track Your Bud program allows people to trace the origin of their beer to one of 12 Budweiser breweries in the United States, including the Columbus plant. Beer drinkers can use their smartphone to scan the QR code on Budweiser packaging, download a free Track Your Bud app or visit TrackYourBud.com. By entering the Born On Date found on bottles and cans, consumers can watch the video tour. The Columbus brewery, opened in 1968, supplies beer to Ohio and Michigan, and parts of Indiana, Kentucky and West Virginia.
"People respect Budweiser for its heritage, full flavor and legendary consistency," Budweiser Vice President Rob McCarthy said in a prepared statement. "But they also want a full view into their preferred brands, and Budweiser has a great story to tell. We want to tell it in a new way while demonstrating the pride, passion and craftsmanship at our breweries that's been the backbone of Budweiser for generations."