The Anheuser-Busch InBev brewery in Columbus will be one of four breweries nationwide to make the new Budweiser Black Crown beer, the company said Tuesday. Black Crown was the winning brew from Budweiser's "Project 12" competition, which involved brewmasters taking a crack at a new Budweiser recipe.
Black Crown will be available for purchase starting Jan. 21. The company also said it will promote the beer in its first 30-second television commercial during Super Bowl XLVII on Feb. 3.
Budweiser described the brew this way: "With a blend of two-row caramel malt and four types of domestic hops, Budweiser Black Crown is finished on a bed of Beechwood chips for a smooth, balanced taste. Incorporating the proprietary yeast directly descended from the original Budweiser yeast strain used by Adolphus Busch in 1876, Budweiser Black Crown retains the key characteristics of Budweiser with its clean taste and high drinkability. Featuring more body, color and hop character than the flagship lager, it also has a slightly higher alcohol content at 6 percent alcohol by volume."
The recipe was developed by the company's Los Angeles brewmaster Bryan Sullivan and was the favorite among the more than 25,000 drinkers who participated in the brand’s Project 12 sampling initiative. “It didn’t matter where in the United States we asked, this is the beer that consistently drew the best feedback, and overwhelmingly so,” said Rob McCarthy, vice president of Budweiser.
The beer will be sold nationwide in 12-ounce bottles available in six- and 12-packs and in 22-ounce single bottles. Black Crown is brewed at Anheuser-Busch’s breweries in St. Louis, Los Angeles, Columbus and Williamsburg, Va. For more details on the beer, click here.