Pete Coors and his son David will visit downtown Cleveland on Friday as part of a cross-country road trip promoting the Coors Banquet brand.
They will be outside Progressive Field in a special Coors recreational vehicle before the Cleveland Indians-Los Angeles Angels game. They also are throwing out the first pitch.
"Our family has lived the Coors Banquet heritage since its inception, and my son and I are proud to personally take the famed Banquet trek across the nation," Pete Coors, MillerCoors chairman and great-grandson of Coors Brewing founder Adolph Coors, said in a prepared statement. "We have often marveled at the extent to which loyal Banquet drinkers will go to enjoy the quality taste of Coors and are looking foward to celebrating with them."
The road trip began Monday in Golden, Colo., and will finish up in New York City next week.
Coors Banquet also is introducing limited-edition commemorative cans representing four key moments in the brand’s history – 1936, 1940, 1977 and 1988. The 1936 can chronicles the story of how the Coors family refused to close during Prohibition.
For more details, check out the road trip Facebook page by clicking here.