MillerCoors is hoping to breathe new life into the Coors Banquet brand. The brewery has launched nationwide television ads promoting the beer. It has released four heritage cans, celebrating significant moments in brand history.
And this week, Pete Coors, chairman of MillerCoors and great-grandson of founder Adolph Coors, and his son David, associate brand manager for Coors Banquet, concluded a promotional RV road trip from Golden, Colo., to New York City. One of those stops included Progressive Field in downtown Cleveland.
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