Kevin Moreland is the brewer at both Triple Digit Brewing Co. and Listermann Brewing Co. in Cincinnati. Both brands are made in the same small production brewery inside the Listermann homebrew shop. Moreland started at the brewery earlier this year after years as a craft beer buyer for a retailer and as a homebrewer. Triple Digit/Listermann also has a tasting room.
Question: Why did you become a brewer?
Answer: I became a brewer because of my longtime passion for craft beer. I also take great pleasure in creating unique recipes for others to enjoy. Cincinnati had a rich history of brewing that was virtually destroyed by Prohibition. Ever since I had learned this, I have wanted to help revitalize Cincinnati, not just as town that makes beer, but as a brewing destination.
Q: The Triple Digit brand was launched earlier this year. How do you as a brewer try to boost brand recognition?
A: I try to boost our brand recognition by creating unique and difficult styles to brew. I must say that we take the laid back approach on building recognition and we let the liquid do the talking. The method of word of mouth seems to be paying off as our tasting room on Saturdays seems to keep getting more and more full.
Q: Triple Digit is focusing on high gravity ales and lagers. Why make that your focus?
A: Focusing on high gravity ales and lagers makes us unique in our market. Due to the higher costs of raw material and lower brew house yields, every brewery is not capable of brewing this style of beer on a daily basis. We don't want to get lost in this craft beer explosion that is happening across the country by making the same beer styles everyone else is making. We want to be able to grab our snifter glass and be right in the middle of it.
Q: What’s your best-selling beer -- whether it's a Listermann or Triple Digit brand -- and why do you think it’s so popular?
A: Currently, our best-selling beer is the Triple Digit Aftermath Scottish Wee Heavy because it is unique to the Cincinnati market. There are other wee heavy's out there, but nothing as big and bold as Aftermath, coming in at around 10.5 percent and quite quaffable.
Q: Which beer – any beer in the world – do you wish that you created/invented/brewed and why?
A: Hand's down, Thomas Hardy Ale. This is a unique beer with vintages dating back to 1968. It was one of the first strong ales that benefited from being cellared for many years and was only available in small quantities. It is classified as the “Strongest beer in Britain.” Now that’s some old school marketing!
- 2013 (268)
- 2012 (565)
- 2011 (461)