Great Lakes Brewing Co. in Cleveland unveiled a new name Tuesday for its popular seasonal double India pale ale. The beer formerly known as Alchemy Hour Double IPA will be called Chillwave Double IPA when it's released again with the same recipe in March 2014, the brewery said.
The beer was a major hit with craft beer drinkers when it was first released this year. But Great Lakes was forced to rename the brew after a trademark issue with Widmer Brothers Brewing, which has the brand Alchemy Ale. (To revisit the whole issue, click here.)
"A lot of thought and preparation went into the name," Great Lakes co-owner Pat Conway said in a prepared statement. “We were disappointed that we had to change it, but both parties handled the situation amicably. The beer is still excellent, regardless of the name. We’re very proud to release it again as Chillwave Double IPA."
Chillwave Double IPA will hit Great Lakes' markets in March on draft and in four-packs. The recipe features a blend of Mosaic hops, Nugget hops, and honey malt and remains unchanged, Great Lakes said. The label’s artwork pays tribute to the North Coast’s underground surf culture, and will return with slight modifications, the brewery said.