Miller Lite is going retro. MillerCoors is bringing back the original can design -- well, "an updated version of the iconic packaging" -- for a limited release from January through March.
The beer, brewed at a MillerCoors brewery in Trenton, Ohio, launched the light beer craze in the U.S. nearly 40 years ago. "By the time Americans had decided whether Lite beer 'tasted great' or was 'less filling,' in the late '70s, Miller Brewing had taken the number two spot among national brewers," author Christopher B. O'Hara wrote in his book Great American Beer: 50 Brands That Shaped the 20th Century.
The can features the images of hops and barley, and the words “a fine pilsner beer." It will be available in 12-, 16- and 24-ounce sizes.
“There was a time when all that existed was heavy beer that weighed you down,” Elina Vives, marketing director for Miller Lite, said in a prepared statement. “The launch of Miller Lite broke this category convention and offered beer drinkers the best of both worlds, great taste at only 96 calories and 3.2 carbs. Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer.”
The "Original Lite Can" also will appear in the upcoming film, Anchorman 2: The Legend Continues. The news team can be seen enjoying the beer in the film, the brewery said.