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The Beer Blog

Miller Genuine Draft goes with black label; MillerCoors sales slump

By Rick Published: November 3, 2011

MillerCoors has unveiled a new look for Miller Genuine Draft that will appear at retail stores in a few weeks. MGD will feature a black label. The company, which has a brewery in Trenton, Ohio, said the brand has become a popular choice among drinkers worldwide and the new design is in a "more stylish, internationally-alluring bottle and can." "The growing global presence of Miller Genuine Draft inspired the change back to the iconic black label, creating a classic, uniform look for the brand across the world," Jennifer Anton, Miller Genuine Draft marketing manager, said in a prepared statement. "MGD will now look and act like the global brand it is -- the world's original 'draft beer in a bottle.' " Meanwhile, MillerCoors said its third quarter net income fell 44 percent on continued weak beer sales, the Associated Press reported Wednesday. The company said net income in the quarter ended Sept. 30 fell to $176.4 million, from $313 million last year. Excluding one-time items, net income fell 14 percent. Higher priced seasonal craft brands, like Blue Moon Summer Honey Wheat and Leinenkugel's Summer Shandy, were popular. But sales of Miller Lite and Miller Genuine Draft fell, as did sales of the company's lowest-priced beers following a price increase. To read the full story on the finances, click here. Meanwhile, Advertising Age reported that MillerCoors hopes to combat the slump with its new packaging and an ad campaign. To read that story, click here.

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