Naming a baby is easy — at least when you and your spouse finally agree on a name. Most likely you heard or read the name somewhere, thought it was cool and appropriated it as your own. Who cares if there are a million other Michaels, Suris and Knoxes walking around? Yours is the special one. If only it were that easy naming a beer nowadays.
With the explosion in the number of craft breweries in the U.S. — there were more than 2,400 operating last year — it’s becoming increasingly difficult to find that perfect name to represent your new brew. Or even your new brewery.
That’s because craft breweries, from big to small, are trademarking names. And they are being fiercely protective of their brand identity, worried that two beers or two breweries with the same name will cause confusion among drinkers.
“Now that we’re fighting for tap handles and shelf space, that’s when the claws come out,” said brewer Brad Clark of Jackie O’s Pub and Brewery in Athens. “Protecting your brand is important. That is really the heart of it.”
To read the full story in today's Akron Beacon Journal, click here.