While the craft segment of the beer industry continues to grow, the overall beer industry -- think big national brands -- is taking it on the chin from wine and spirits. Big brewers apparently know they need a kick in the pants, Advertising Age says. "The days of beer guys knocking each other around and not worrying too much about spirits and wine is over, and it's frankly been over for a long time," MillerCoors CEO Tom Long said, as quoted by the trade journal, in a speech to beer distributors gathered in Las Vegas for a meeting of the National Beer Wholesalers Association. "And if we're going to thrive long term, then we're going to have to look at those competitors and as an industry take on the challenge of brand beer. Make no mistake: our success over the next five years depends on that." By year's end, experts are forecasting beer volume to be down about 2 percent, Advertising Age said. To read the full story, click here.