Lorain County is getting a craft nanobrewery. Ed Urban is launching Edbin Brewing Co. in Amherst and hopes to be selling his beer within a few months. Edbin will be a little unusual in the industry. It’s not a brewpub. Just a production brewery focused on bottled beer. Nothing strange there. The unusual part is that Urban won’t be pushing his own brands. Instead, he wants to market his beer to bars and restaurants and have them sell it as their house beer. For example, he's willing to make a beer with a label featuring "Joe’s Bar and Grill" or "Sally’s Restaurant." "I want to sell your beer," he said. "It’s an untapped market."
Urban had a lucrative, yet unsatisfying, career in the packaging and bottling industry. (He also does an online radio show under the moniker "Ed Money" that can be heard here.) As he tells it, he spent two decades "basically working for evil, greedy people who didn’t care if you were alive or dead tomorrow as long as they are making money." So as he approached 50, Urban, a homebrewer, decided it was time to take the leap into professional brewing and something he loved.
"My beer is going to be a handcrafted and I’m going to do the old German style where I’m bottle aging the beer as opposed to forced carbonation," he said. "It’s a different flavor and characteristic to the beer."
So where did the name Edbin come from? It’s a shortened version of a family joke. Whenever Urban’s stepson would come for a visit, he’d ask where Urban was. He always seemed to be brewing in the garage. Edbin is short for Ed has been in the garage brewing. Edbin Brewing doesn’t have a website yet, but you can reach Urban at email@example.com.