Anheuser-Busch InBev is releasing a new Shock Top brand called End of the World Midnight Wheat, a jab at predictions that the world will end Dec. 21. The new beer -- made with wheat, chocolate malt and Mayan chili spice -- will make its debut at this weekend's Great American Beer Festival.
"There's no better place to give beer lovers a first taste of End of the World Midnight Wheat than GABF," Shock Top brewmaster Jill Vaughn said. "And since the new beer is brewed in Fort Collins, there's little chance we'll run out."
Shock Top shipped out a survival kit to beer writers that included duct tape and a copy of the book The Official Underground 2012 Doomsday Survival Handbook.