The Ohio Craft Brewers Association is getting into the publishing game. The group is teaming up with Great Lakes Publishing in Cleveland to release a free 40-page magazine this summer promoting the state’s craft beer industry.
Called The Ohio Craft Beer Guide, the magazine — which is still contingent on selling enough advertising — will include articles, listings of breweries and a centerfold map highlighting Ohio beer trails. About 100,000 copies are expected to be printed and available at breweries, festivals, retail outlets and beverage stores around the state.
It’s expected to be released to coincide with Ohio Brew Week, which runs from July 11-19 in Athens.
Thirsty Dog Brewing Co. co-owner John Najeway said the goal is raise public awareness of Ohio-made beer and “to make it known we’re a force in Ohio.”
“Everytime I drive from Akron to Cleveland I see a billboard that says Michigan.org,” he said, referring to a recent advertising campaign in Ohio that promoted Michigan craft breweries. “It pisses me off.”
The Ohio group won’t be the first state craft organization to publish a magazine. The Michigan Brewers Guild has put out Michigan The Great Beer State for several years.
Great Lakes Publishing produces Cleveland Magazine, Ohio Magazine, Lake Erie Living and Inside Business Magazine. (Full disclosure: I have been asked to write for the publication.)
Great Lakes Publishing is now seeking advertisers. If you want to advertise, contact Matt Moore at 216-377-3682 or firstname.lastname@example.org. Association Executive Director Mary MacDonald noted that advertising from out-of-state breweries won’t be accepted.