RooBrew is hopping back into the market. The beer that tried to capitalize on Akron’s kangaroo fetish — more on that later, in case you forgot — ceased production at the end of 2010.
But now RooBrew owners John Myers, Gordon Schorr and Barry Rosenbaum are reintroducing the brand and have a new distributor, the House of LaRose, which also carries Anheuser-Busch InBev and Yuengling products.
To refresh your memory, RooBrew splashed into the Akron market in 2008 around the height of Roo fever. At the time, the University of Akron’s mascot Zippy, a kangaroo, was hot and Akron became “Roo Town.” RooBrew isn’t affiliated with the university, but its Litigation Lager label — say that a few times fast — features the UA school colors of navy and gold, and a kangaroo.
Long story short, it turns out RooBrew, made on contract at Thirsty Dog Brewing Co. in Akron, and its distributor didn’t see eye to eye. RooBrew disappeared for legal reasons as Myers, Schorr and Rosenbaum looked for a different company to shepherd their brand. They selected House of LaRose.
“We were impressed with the knowledge of the folks in that company,” Myers said.
Litigation Lager should be at or hitting select accounts soon in draft and bottles in the Akron area. (You can definitely find it at InfoCision Stadium where the UA football team plays.)
RooBrew also plans to branch out with seasonal beers in hopes of building its name recognition among craft beer drinkers. A maple syrup brown ale is scheduled to be released next month and it’s working with Thirsty Dog on a Christmas ale, which will be available on draft only. The goal is to build the RooBrew brand locally before trying to expand to other areas, Myers said.