Ace Metrix has named Samuel Adams as the most effective beer brand of the year for 2013. The California-based company studies television ads in a variety of industries to determine a brand's effectiveness.
"Samuel Adams is tops in beer, marking the second year in a row that we’ve seen a craft brewer at the top of the list," Ace Metrix wrote. "Sam Adams focuses on the quality of their product and puts a personal touch on the ads which tend to feature company employees. Their vast fan base gets excited for seasonal offerings and, despite being in a category that isn’t necessarily mass appeal, they managed an impressive general population average score of 512."
Last year, Blue Moon won. (The beer is made by MillerCoors.)
Other brand of the year winners include Reebock, Buick, Netflix and Google. To see all the company's "Top Ad and Brands of the Year," click here.