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State attorneys general blast "Blast"
Ohio Attorney General Mike DeWine and other attorneys general want Pabst Brewing Co. to change the formula and marketing campaign for its new fruit-flavored alcoholic beverage Colt 45 Blast. It's sold in 23.5-ounce containers and has 12 percent alcohol. The attorneys general -- who sent a letter to the company today -- complained that it appeals to young adults. "It is wrong, irresponsible, and dangerous to be marketing to underaged kids. Blast could easily be called a 'binge-in-a-can,' according to the standards set by respected public agencies," DeWine said in a prepared statement. "Drinking a full can of it would be like consuming the alcohol in more than four regular, 12-ounce bottles of beer. With prom season under way, it is especially important that we do all we can to protect our kids from the dangers of alcohol use." To read the letter, click here.
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