The American Homebrewers Association released the results of an online survey this week that show the average homebrewer is about 40 years old, married, educated and affluent.
The first nationwide homebrewer survey breaks down demographics, brewing habits and shopping patterns of American homebrewers. (See infographic below.)
The association estimates that there are 1.2 million homebrewers in the U.S., with two-thirds of those taking up the hobby after 2005.
The demographics break down like this:
• 60 percent of homebrewers are between 30 and 49 years old.
• 78 percent are married or in a domestic relationship.
• 69 percent have a college or some other higher education degree.
• Nearly 60 percent have household incomes exceeding $75,000 a year.
"The homebrewing community is in every corner of the country and highly engaged in this hobby," AHA Director Gary Glass said in a prepared statement. "From the amount of money spent on supplies to the sheer number of homebrewers, it’s clear this is a growing trend and people are incredibly interested in learning about and making their own brews at home."
The online survey was taken by more than 18,000 homebrewers between July 30 and Sept. 3. Of the respondents, 65 percent were members of the AHA.
Other survey results show:
• Homebrewers are spread out across the country, with 31 percent in the West, followed by the South (26 percent), Midwest (23 percent) and Northeast (17 percent).
• AHA members and those affiliated with the association on average brew nearly 10 batches of beer a year, at 7 gallons a batch. That’s 15 percent more than those who aren’t affiliated with the AHA.
Homebrewers produce more than 2 million barrels a year — about 1 percent of the total U.S. production.
• Homebrewers spend about $800 a year on the hobby — about $460 on supplies and ingredients, and $330 on equipment.
To see a giant infographic, click here.