For years craft brewers have amped up the alcohol levels in their beer, pushing the extreme to differentiate their product from the national brands. But more craft brewers now are adding session beers to their portfolios. Advertising Age writes about the trend. "A lot of the breweries are coming out with really sessionable beers … because I think they are recognizing that if they want to grow their share, if they do want to double it or triple it, they are going to have to make those 'bridgeway' beers to bring more drinkers into the fold," Jennifer Litz, editor of Craft Business Daily, told the magazine. To read the full story, click here.