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U.S. beer consumption drops
The Beverage Information Group, which recently released its 2011 Beer Handbook, says the "future of the beer industry does not look promising." For four consecutive years, the overall industry has shrunk. But there is some good news for craft brewers and imports, which both experienced growth last year. Despite the struggling economy, the higher-priced craft segment continued to post solid gains, the group said. Meanwhile, imports, which previously have been experiencing declines, gained 0.9 percent last year, but that is 11.1 percent lower than its pre-recessionary levels. "The super premium, craft/specialty, and flavored malt beverage category has benefited from the craft sector's growth," Beverage Information Group Manager of Information Services Eric Schmidt said in a prepared statement. "Consumers are gravitating toward premium products with exciting and new flavors -- something the craft segment has done well in providing." The growth in super premium, craft/specialty and flavored malt beverage segment is predicted to show positive growth in the next five years, but won't offset the losses in the remaining domestic segments, the group said.
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