Warped Wing Brewing Co. in Dayton announced today (June 25) that it will release three of its beers in 16-ounce cans starting in mid-July. The beers --10 Ton Oatmeal Stout, Flyin' Rye IPA and Ermal's Belgian Style Cream Ale -- will be sold in four-packs.
Warped Wing said it's the first Dayton brewery to can its beers in 64 years.
"We're excited to be the first to revive cans since Miami Valley Brewing closed their doors in 1950," brewery President Joe Waizmann said in a prepared statement.
Sales and marketing director Nick Bowman added: “We put a lot of thought into the artistic design of our cans with the hope that people would appreciate them as much as the beer inside and think twice about throwing them away."
The cans will be available only in the Dayton market. "We want to walk before we run," Bowman said about its distribution footprint.
To read the full news release and photos of the cans, see below:
Warped Wing Brewing Co. to release beer in 4 pack 16 ounce pint cans.
Warped Wing Brewing Company is located in an old foundry in downtown Dayton, Ohio. The brewery opened in January 2014 & celebrates Dayton’s rich history of invention, innovation and industry. Warped Wing uses this core history as inspiration for their uniquely crafted beers and brewery/taproom. This is the foundation on which the Warped Wing brand is grounded.
Warped Wing Brewing Company (WWBC) is excited to announce the release of cans to the Dayton market in mid July. WWBC will be the first brewery in Dayton to can beer in 64 years. President Joe Waizmann adds “We’re excited to be first to revive cans since Miami Valley Brewing closed their doors in 1950”.
The inspiration behind the cans
Based on the Warped Wing brand foundation WWBC came up with a concept creating a metal forged steam-punk whale as symbolism for a dream that seemingly could never be. How could a whale, a metal whale ever fly? But with a vision, fortitude and sweat one can make anything happen especially if they put their minds to it. These dreams, ideas and hard work are what create inventions and innovations that change people’s lives forever. Each can tells its own story both visually and in copy about the beer, while collectively telling the Warped Wing brand story. Nick Bowman, Sales & Marketing adds “We put a lot of thought into the artistic design of our cans with the hope that people would appreciate them as much as the beer inside and think twice about throwing them away.”
The three-can trilogy and illustration style starts in modern day timeframe with 10 Ton Oatmeal Stout. The setting is in an old, gritty metal foundry. The name is based on the original foundry 10-Ton crane, which is still in the building today. This story is about fulfilling the dream of opening a craft brewery in downtown Dayton, O. When you look up towards the top of the can you can see 4 guys toasting the newly forged whale as he makes his way out into the light proudly bringing freshly brewed beer out to the world for all to enjoy.
The second can, Flyin’ Rye IPA depicts 1960-70’s style psychedelic art. The whale is shown smoking a rye silo as he brings rye grain back to the brewery for production. Eclectic clouds are forming from the silo smoke symbolizing innovative ideas and thoughts that can come from anyone, anywhere at any time. The illustration features 2 characters riding on the whale steering it to their destination.
Ermal’s Belgian Style Cream Ale pays homage to Ermal Fraze, inventor of the Pull-off tab (1959) and later the Pop-top can. The can design is inspired by 1950’s super hero comic books. It shows the craft can hero Ermal coming out of a steam-punk whale in a space ship fashioned after a beer can. He is off to deliver his invention to the world as he and his crew drop easy open cans down to the world.
Bowman goes on to add “The tagline on the cans “Share A Pint Make A Friend” was inspired by the communal sharing of pints among people in the brewery taproom. Many of the best-forged relationships begin with the sharing of a pint. We can our beer in 16 ounce pint cans to fully invest ourselves in that vision of sharing and friendship.”
Creative director/can designer: John Pattison
Illustrator: Tom Post
Copywriter: Paul Singer
Ermal's type design: Don Marsh