The UA Athletic Dept will begin a campaign called "Fear the Roo" much the same way Maryland has the "Fear the Turtle."
The people at the athletic department have an unenviable task: unite a commuter campus around mediocre sports teams (with the exception of men's soccer). They are full of original ideas that would be resounding successes at Duke or Ohio State. Here, it's not so simple. Students go home after classes on weekdays and most have never spend one Saturday on campus.
Anyhow, I've learned there are very few new ideas. It's not bad to swipe a successful idea from someone else. This men's basketball season, MAC teams should Fear the Roo. For women's basketbal, um... uhhhh.... FEAR THE ROO!