I just read a funny column by ESPN.com's Bill Simmons, whom some have called the best sportswriter in America today.
I wouldn't go that far. Rick Reilly (Sports Illustrated), Bob Kravitz (Indianapolis Star) and Terry Pluto are my favorites.
Anyhow, Simmons talks about the NBA All-Star Weekend. It's too bad Romeo Travis and Dru Joyce had a game that weekend. It would be quite an experience to be with LeBron James during some of the crazy happenings.
- Speaking of the Zips duo, the athletic department has prepped the media all week with fun facts leading up to Senior Night. Mike Cawood, the new head of media relations, recognizes how important it is to give Travis and Joyce a nice sendoff.
- His predecessor Shawn Nestor rarely ventured outside the obvious ways to reach out to the media. It was usually Mike Waddell, the associate AD for marketing, who creatively tried to boost Zips exposure. You can attribute almost every cool thing UA does to Waddell's work before moving to Cincinnati.
- I guess Nestor was doing something right, though. He accepted a better job at Maryland last fall.