Below is the video of my tour of InfoCision Stadium.
Thanks to Dan Kadar for the filming and editing.
Click here to see my notes from the tour.
Senior associate AD Hunter Yurachek sent me an e-mail with that addressed his plan for marketing to students:
There will be single-game attendance events such as Greek Night, a residence hall challenge and homecoming events. One member of the marketing staff is assigned strictly to implementing the student marketing plan.
A representative from the Department of Athletics has presented to future UA students during at each New Student Orientation session for the past two summers. Each presentation has included information regarding the stadium, athletic events, the AK Rowdies and the importance of a student’s involvement in athletics.
In April, the Department of Athletics, in conjunction with the Office of Student Affairs, conducted meetings with leaders and members of each Greek organization and several other student organizations to discuss parking, tailgating, tickets for the new stadium and take a tour of the stadium.
Based on anticipated attendance, students will be required to pick up a ticket prior to the first game – this will be promoted to students as soon as they arrive on campus via welcome week, fliers in residence halls, visiting fraternity and sorority houses, e-mail blast, ads in the Buchtelite, Facebook and Twitter.
Every student living in a residence hall will receive a football schedule key tab (similar to the Giant Eagle Advantage card or CVS card, etc) when they check-in and acquire their room keys.
Football posters, schedule cards and magnets will be distributed in every residence hall room before students arrive on campus.
Residence Life has provided a bulletin board dedicated to the Department of Athletics at the entrance to every residence hall to assist in promoting events on a daily basis.
In coordination with New Student Orientation, 15,000 students will receive football game day t-shirts at Student Appreciation Day the week of the first home game. During distribution, students will be encouraged to wear shirts to football games.
The week of every home game, there will be an on-campus blitz to promote the game that includes: fliers stuffed under residence hall doors, banners in the student union, Rob's Cafeteria and student recreation center, Zippy distributing information at the Student Union and other high-traffic student areas, e-mail blast, Buchtelite ads, Facebook and A-Frame signs in strategic locations on campus.