Container Top
Homes   Jobs   Cars   Shopping
Search

Events Calendar

EVENT SEARCH:

In This Section


Most Read Stories


Blogs:


Pets:
A Dog Named Christmas – Pet for the Holidays

The Heldenfiles:
Viewing Notes

Patrick McManamon:
Of pass interference and alleged "fake" injuries

Akron Zips:
No. 1 Akron to play Stanford next

Tribe Matters:
Seven players added to Tribe’s 40-man roster

Cleveland Browns:
Audio: Mangini disputes Poteat call, accuses Lions of faking injuries

Kent State Sports:
Flashes travel to Florida Atlantic

Cleveland Cavaliers:
Gameblog: Cavs vs. Philadelphia 76ers

Buckeye Blogging:
Buckeye Football – Present and Future

Varsity Letters:
Gulley to visit Central Michigan in December

All Da King's Men:
The Onion, By Any Other Name…

Blog of Mass Destruction:
Glaring Contradictions

Akron Law Café:
Don't Try to Have Fun if you are Depressed

See Jane Style:
Vintage Chic

Car Chase:
What Automotive Thing Are You Thankful For?

Let's Talk Real Estate:
Tasty Confections Coming to Beachwood

Ohio Travels with Betty:
Monique asks how to get tickets for the Polar Express.

Sound Check:
Steely Dan Plays "The Royal Scam" at E.J. Thomas Hall

HRLite House:
Personal Rant – Why I am Glad I live in NEO

Akron Gamer:
Nintendo's Mario endures even as games come and go

Microsoft hopes to boost game console sales
Xbox seeks 'Halo 3' effect

Launch of best-selling game might help overtake Wii sales

By Dina Bass Bloomberg News Service
Bloomberg News Service

Microsoft Corp. took the lead in video-game players after it introduced the Xbox 360 in November 2005, five years after entering the business. Now the world's largest software maker is banking on another new product to stay No. 1.

With Nintendo Co.'s Wii threatening to topple the Xbox by year-end, Microsoft is looking to Halo 3, the latest version of the best-selling Xbox series, to rekindle interest in its console. Halo 3, an alien-blasting game aimed at teens and young adults, went on sale Tuesday.

''It's going to be close,'' Microsoft Chief Financial Officer Chris Liddell said.

Microsoft grabbed the lead in the latest generation of game consoles by selling its Xbox 360 a year before rival machines. A year later, Nintendo introduced the Wii, which surprised executives and analysts with its family appeal.

 

Wii has outsold the Xbox in the United States in each of the 10 months it has been on the market, according to New York researcher NPD Group Inc.

Through June 30, Microsoft said, it sold more than 11.6 million Xbox 360s, short of its initial forecast of 15 million. Nintendo said it sold 9.3 million of its Wii players.

 

Microsoft says it has big hopes for Halo 3, which sells for $59 to $129.

At stake is more than bragging rights. Microsoft has pledged to turn a profit in the Xbox division in the fiscal year that began in July, following $7 billion in losses since the first Xbox was sold in 2001. The Xbox division accounted for 12 percent of Microsoft's $51.1 billion in sales last year.

Microsoft Corp. took the lead in video-game players after it introduced the Xbox 360 in November 2005, five years after entering the business. Now the world's largest software maker is banking on another new product to stay No. 1.

Get the full article here.


Story tools

Email  Email   Print  Print   Save  Save   Reprint  Reprint   Popular  Most Popular   Reprint  Subscribe

Share this story

AddThis Social Bookmark Button
















Most Commented Stories