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Launch of best-selling game might help overtake Wii sales
By Dina Bass Bloomberg News Service
Bloomberg News Service
Published on Wednesday, Sep 26, 2007
Microsoft Corp. took the lead in video-game players after it introduced the Xbox 360 in November 2005, five years after entering the business. Now the world's largest software maker is banking on another new product to stay No. 1.
With Nintendo Co.'s Wii threatening to topple the Xbox by year-end, Microsoft is looking to Halo 3, the latest version of the best-selling Xbox series, to rekindle interest in its console. Halo 3, an alien-blasting game aimed at teens and young adults, went on sale Tuesday.
''It's going to be close,'' Microsoft Chief Financial Officer Chris Liddell said.
Microsoft grabbed the lead in the latest generation of game consoles by selling its Xbox 360 a year before rival machines. A year later, Nintendo introduced the Wii, which surprised executives and analysts with its family appeal.
Wii has outsold the Xbox in the United States in each of the 10 months it has been on the market, according to New York researcher NPD Group Inc.
Through June 30, Microsoft said, it sold more than 11.6 million Xbox 360s, short of its initial forecast of 15 million. Nintendo said it sold 9.3 million of its Wii players.
Microsoft says it has big hopes for Halo 3, which sells for $59 to $129.
At stake is more than bragging rights. Microsoft has pledged to turn a profit in the Xbox division in the fiscal year that began in July, following $7 billion in losses since the first Xbox was sold in 2001. The Xbox division accounted for 12 percent of Microsoft's $51.1 billion in sales last year.
Microsoft Corp. took the lead in video-game players after it introduced the Xbox 360 in November 2005, five years after entering the business. Now the world's largest software maker is banking on another new product to stay No. 1.
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