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SCORE
IQ tests don't assure savvy

Smart business people possess more qualities than most tests check

By Robert D. Smith
Special to the Beacon Journal

Have you ever wondered why some of your friends who ranked in the bottom third of their class are now running their own successful businesses or are senior officers in large corporations?

Howard Gardner, who wrote Frames of Mind and Multiple Intelligences: The Theory in Practice, arrived at an important conclusion as to how this occurs. He and other noted scientists have shown that traditional measures of intelligence deal with only two or three of the eight types that exist in any person or group.

Traditional thinking about human intelligence includes several myths about learning and human potential that science has proven false. The first is that people are born with a certain amount and can't change much during a lifetime. A second false assumption is that intellectual potential can be measured by a standard ''IQ'' test.

Recent research indicates that humans have at least eight different forms of intelligence in varying degrees. No two people have exactly the same mix. They are: ''linguistic'' (thinking in words and use of language), or ''logical-mathematical'' (thinking in problem solving, reasoning and computations).

These two forms are measured by the traditional IQ test. It has been used for years to predict a person's probability of success in high school or college.

The other six forms are: ''musical'' (feel for rhythm); ''spatial'' (visual art, craftsmanship, navigation); ''kinesthetic-bodily'' (dexterity, athletics, dance, theater); ''naturalistic'' (ability to see or sense patterns in the natural world, scientific understanding); ''interpersonal'' (understanding other people); and ''intrapersonal'' (self-knowledge, ability to learn from personal experiences).

Skill in understanding the feelings of others and managing our own emotional life is termed ''emotional intelligence.'' It often surpasses the logical/linguistic combination in predicting high achievements in business, politics and other professions.

Harvard graduate Dr. C. Branton Shearer of Kent (an instructor at Kent State University) travels the globe measuring student and employee intelligences using his validated assessment for multiple intelligences (''MI'') known as Midas (see http://www.miresearch.org).

Entrepreneurs and people in business can make use of knowledge and a basic understanding of MI in practical ways.

People who possess strong interpersonal, intrapersonal and linguistic intelligence might well be suited for project management and other leadership positions.

Predominant emotional intelligence is useful in sales positions requiring sensitivity to others and the ability to listen to client concerns with empathy and patience. Logical and spatial intelligences might predict success in design/graphic arts positions.

I once visited the chief information officer at a large Ohio utility company who was involved in the recruiting and hiring of computer professionals. He was especially looking for graduates with a double major. His preference was for people who had experience in music and had played in an orchestra or marching band.


When I inquired why this type of major was of interest to him, he replied: ''Computer science people are logically proficient and musicians are able to grasp the larger picture, pay close attention to detail and have great memories for a long series of individual notes.'' Without any knowledge of the science of MI, his intuition and practical experience were exhibiting the intuitive value of multiple intelligence.

Knowledge of an employee's multiple intelligence profile could unveil skills and potential previously unknown. It can lead to increased employee motivation, creativity and buying into your organization's mission.

What's the bottom line for your bottom line? When employee strengths are maximized, their performance improves and so does your enterprise.


To discuss business-related matters, contact Akron SCORE via e-mail at http://akronscore /> .org or by calling 330-379-3163. Services are free and confidential. SCORE is a resource partner of the U.S. Small Business Administration.

Have you ever wondered why some of your friends who ranked in the bottom third of their class are now running their own successful businesses or are senior officers in large corporations?

Get the full article here.


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