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Cleveland Plus Living designs informative site to entice job candidates
By Paula Schleis
Beacon Journal business writer
Published on Thursday, Apr 24, 2008
Why should a talented job candidate consider moving to Northeast Ohio?
A new Web site seeks to answer that question by being an all-inclusive stop on information from job openings to recreational activities to relocation services.
More than 100 company recruiters, human-resource officers and real-estate agents have been invited to the Cleveland Museum of Art today for the launch of Cleveland Plus Living, an Internet portal that could save them hours of time promoting Northeast Ohio to individual job candidates.
''Recruiters say they have to answer the same questions every day,'' said Rick Batyko of Cleveland Plus, the collaborative effort to promote the region to businesses, tourists and now talent.
The Web site — http://www.clevelandplusliving.com — was six months in the making and will continue to evolve as job candidates make clear what information they are looking for.
But for now, it focuses on four areas, including one that many current residents might enjoy using:
• ''Playing Here'' is an interactive page where someone can plug in their interests and get a list of entertainment venues, attractions, events and restaurants.
In addition to promoting the region's diversity of activities, it allows the user to type in some preferences and get recommendations on how to spend a specific evening or weekend.
• ''Working Here'' features an overview of the area's major industries and the economy.
• ''Living Here'' has resources for anyone considering a move, including information about neighborhoods and school systems, day care, professional associations and cultural activities.
• ''The Job Market'' lists job opportunities throughout many industries and links to other helpful job sites.
Other links will help users find information about everything from the weather to public transportation to media outlets.
Cleveland Plus won't be spending any money to promote the site. Instead, the site will be spread by companies that link to it or refer their job candidates there.
Mark Bernier, an executive with Westfield Insurance, joined a task force that determined content for the Web site. He said he drew on his experience hiring 300 people a year for the company, based in Medina County's Westfield Center.
It can be difficult to sell the region to some applicants, he said. Reputations die hard, and some people still think of the polluted Cuyahoga River catching fire in 1969 when they think of the Cleveland area.
The Web site could help shatter those perceptions.
''It's not going to be the cure-all,'' he said, ''but anything we can do to highlight the area and show off its cultural richness will help a lot.''
Paula Schleis can be reached at 330-996-3741 or pschleis@thebeaconjournal.com.
Why should a talented job candidate consider moving to Northeast Ohio?
Get the full article here.
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