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Published on Friday, Aug 22, 2008
If you're an entrepreneur just starting out, your Web site is your No. 1 marketing tool. It can give potential customers all kinds of valuable information about your business. This includes your experience, as well as your products and services, and most importantly how to contact you.
To advertise your site, consider these simple tips:
• Leverage your marketing materials. You should stamp your Web site's URL on all your communication material, including business cards, letterhead, envelopes and any direct-mail pieces you might send out.
• Write an article or a column. Publishing an article that is within your area of expertise will get you attention. Trade magazines and trade Web sites are a particularly good bet.
• Get listed on online directories. There are a number of major online directories, including Google, Yahoo and DMOZ.org, the open source directory. All of these list Web sites under particular categories.
If you're an entrepreneur just starting out, your Web site is your No. 1 marketing tool. It can give potential customers all kinds of valuable information about your business. This includes your experience, as well as your products and services, and most importantly how to contact you.
Get the full article here.
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