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Allstate to study playful drivers

Insurer to see if use of special computer games can reduce accidents among motorists 50 to 75


Associated Press
NEW YORK: Could playing computer games enhance mental agility enough to turn people over 50 into better drivers?Allstate Corp. wants to find out, and if the answer is yes, it might offer insurance discounts to people who play the games.

Under a new pilot program called InSight, Allstate will offer specialized computer games to 100,000 customers in Pennsylvania aged 50 to 75. The games' developer, San Francisco-based Posit Science, will track the total number of hours these drivers play.

Then the group's accident rates will be compared to a control group of people who do not play the games.

The games are not all specific to driving. They're designed to reverse age-related cognitive decline and improve visual alertness.

Allstate recommends that drivers complete at least 10 hours of training. It's being given as a free option to the 100,000 Pennsylvania drivers.

Tom Warden, an assistant vice president at Allstate, said the company chose Posit's technology because it is based on nine years of research into how older drivers' brain fitness might be improved.

While people in their 50s and 60s have the lowest accident rates of all drivers, at some point in the mid-60s this rate starts to climb again.


Get the full article here.


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