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Published on Monday, Nov 17, 2008
Following in the footsteps of Nintendo's popular ''Wii Fit,'' the video game publisher known for the ''Madden'' football games is jumping into fitness software targeted mostly at women.
Electronic Arts Inc. announced a new line, EA Sports Active, that runs on the Nintendo Wii console and aims to complement, not compete with, Nintendo's ''Wii Fit'' exercise title.
''Wii Fit'' includes activities like running and skiing as well as yoga, and it emphasizes balance as well as fitness. EA's products will include exercises like running and lunges, and simulated tennis.
Following in the footsteps of Nintendo's popular ''Wii Fit,'' the video game publisher known for the ''Madden'' football games is jumping into fitness software targeted mostly at women.
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