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TiVo customers will be able to click for pizza order

Associated Press
ALVISO, CALIF.: Digital video recording company TiVo Inc. said Monday it is teaming up with Domino's Pizza Inc. to allow subscribers to order pizza for delivery or pickup from their TV sets.

''This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set,'' said Rob Weisberg, vice president of precision and print marketing at Domino's.

Weisberg said TV watchers will see an ad for Domino's and will be able to click ''I want it'' from their TV remote. In about 30 minutes, the pizza will be at the door, he said.

Associated Press
ALVISO, CALIF.: Digital video recording company TiVo Inc. said Monday it is teaming up with Domino's Pizza Inc. to allow subscribers to order pizza for delivery or pickup from their TV sets.

Get the full article here.



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