Container Top
Homes   Jobs   Cars   Shopping
Search

Events Calendar

EVENT SEARCH:

In This Section


Most Read Stories


Blogs:


Pets:
Cat-loving chihuahua suckles seven abandoned kittens

The Heldenfiles:
Friday Night Notebook

Patrick McManamon:
Browns vs. Lions live …

Akron Zips:
Akron trounces Howard to reach .500

Tribe Matters:
Seven players added to Tribe’s 40-man roster

Cleveland Browns:
Robiskie, Harrison inactive

Kent State Sports:
Kent State blown out in second half, loses to Temple 47-13

Cleveland Cavaliers:
Gameblog: Cavs vs. Philadelphia 76ers

Buckeye Blogging:
OSU – Michigan college football rivals meet in Baghdad

Varsity Letters:
Four area football teams play tonight

All Da King's Men:
The Sunday Sanity Challenge

Blog of Mass Destruction:
Will Health Care Reform Pass?

Akron Law Café:
Health Care Financing Reform: (69) The Brookings Institute Study on "Bending the Curve" – Four General Strategies

See Jane Style:
Vintage Chic

Car Chase:
TIME TO GET YOUR COLLECTOR CARS WINTERIZED

Let's Talk Real Estate:
Silverdome Potentially SOLD!

Ohio Travels with Betty:
George is looking for a Thanksgiving buffet in Akron.

Sound Check:
Steely Dan Plays "The Royal Scam" at E.J. Thomas Hall

HRLite House:
A Random Rant on Testing

Akron Gamer:
Nintendo's Mario endures even as games come and go

Direct sales help Avon break into world market

By J. Alex Tarquinio
New York Times

The cosmetic company Avon Products traces its roots to the horse-and-buggy days of the late 19th century, when sales representatives sold perfume door to door, often to women who lived far from big department stores.

This American frontier model has translated well to countries like Brazil and China, where large populations are dispersed across a vast countryside. Today, more than two-thirds of Avon's sales are outside the United States.

The direct-selling model — where independent sales representatives do not work directly for Avon — makes it easier to break into new markets, says Avon's chairwoman and chief executive, Andrea Jung. About 5.5 million sales representatives now sell Avon products, be it lip gloss in Shanghai, China, or face powder in Rio de Janeiro, Brazil.

Jung, who was born the daughter of Chinese immigrants in Toronto and moved to a suburb of Boston when she was 10, recently discussed how she thinks the company's direct-selling model can improve the lives of women in developing countries and where the next big growth opportunities are for Avon.

Q: Since you became the chief of Avon in 1999, the company has expanded into emerging markets. Why do you think your direct- selling model works so


well in developing countries?

A: It is part of a movement around the world for women to have more economic independence. From her very first order, a representative does not have to pull the money out of her pocket. We send her the products, and she pays us after she sells them.

Q: And the majority of your independent sales representatives are women?

A: Well over 95 percent are women and the men are often in Avon couples. I love those conversations, where the husbands tell me that they quit their jobs because their wife's business was doing so well, so they've joined forces to run the business as a couple.

Q: Do you feel that your experience growing up as the daughter of Chinese immigrants has influenced your career?

A: It has given me a global vantage point, being the daughter of immigrants from China, who had nothing when they came here. And now I am leading a company. It speaks to something deep in me, the concept that you don't have to start with anything. The direct-sales opportunity allows people to change their lives.

The cosmetic company Avon Products traces its roots to the horse-and-buggy days of the late 19th century, when sales representatives sold perfume door to door, often to women who lived far from big department stores.

Get the full article here.


Story tools

Email  Email   Print  Print   Save  Save   Reprint  Reprint   Popular  Most Popular   Reprint  Subscribe

Share this story

AddThis Social Bookmark Button
















Most Commented Stories