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Technology to keep plugging away

Slow economy won't hurt innovations in cell phones, laptops and 'app' stores

By Victor Godinez
and Andrew D. Smith
Dallas Morning News

A recession doesn't mean the death of innovation in the consumer tech industry.

Consider 2001.

During that recession, Apple Inc. introduced the iPod, Microsoft Corp. rolled out its original Xbox video-game console, broadband household penetration rates in the U.S. more than doubled from 2000, and Google Inc. was becoming an integral part of modern life.

The pace of innovation isn't likely to falter in this recession, either.

John Donovan, chief technology officer at Dallas-based AT&T Inc., said consumer technology changes so fast that any company that tries to pause is likely to be overrun by its competitors.

''In tough times, I think what happens is you sort of shorten your horizons and raise your bars slightly to make sure that you remain focused and coordinated,'' he said.

''But you can't abandon the evolution that is such a natural part of the technology. We're not building real estate that lasts 100 years. We're building tangible things, but they transform at a very rapid cycle.''

Donovan said that AT&T in 2009 plans to focus on how customers interact with their various electronic devices, letting users seamlessly transfer data among televisions, smart phones and computers all on the same home network.

Check your e-mail on the TV, forward a link to your iPhone of a map embedded in one of those e-mails, and then, while on the road, view a live video feed from a highway camera to see what traffic looks like up ahead.

''Much of that stuff I just described comes together in 2009,'' Donovan said.

AT&T isn't the only tech company with major new products planned for next year. Here are some of the other cool new products and applications tech buyers can expect to see in 2009:

Femtocells

These little devices are al
ready available to some U.S. cell-phone users, but many more should be able to get their hands on these machines in 2009.

A femtocell is like Wi-Fi for cell phones.

A box plugs into your home broadband connection and creates a strong, reliable, wireless cellular network in your house or office.

Sprint Nextel Corp. already offers its Airave femtocell to subscribers.

Other providers are coming soon — AT&T and Verizon Communications Inc. are testing their own devices — and will offer even high-speed 3G coverage, meaning the time of cellular dead spots inside buildings could be coming to an end.

Initial costs are high — you'll have to pay for the machine and a small monthly fee on top of your existing cell-phone bill — but those will come down over time.

Laptops

RadioShack recently rolled out an interesting concept: a laptop with 3G access that's subsidized like a cell phone.

As with a cell phone, though, you have to sign a two-year contract to get the high-speed AT&T 3G Internet connection.

If RadioShack's $99 Acer Aspire One netbook (normally about $400) takes off, don't be surprised to see other netbook makers copy the strategy.

Don't be surprised to see more netbooks, period.

Sales of the mini-laptops surged from 1 million units in 2007 to an estimated 14 million in 2008, a trend everyone in the computer industry has noticed.

Mobile 'app' stores

The biggest innovation on the mobile front next year probably won't be any one product.

Instead, it will probably be a discovery that millions of smart-phone owners are about to make: Software downloads can make phones exponentially more useful than they are out of the box.

The catalyst for this new mindset was Apple, which launched an ''App Store'' for iPhone owners last summer. Apple's store created a central place where iPhone users can find thousands of programs that can turn their iPhones into everything from electronic books to Breathalyzers.

The App Store's success quickly led to imitators. Google and Research in Motion Ltd. have already launched similar services for Android and BlackBerry phones, while Palm Inc. has promised an app store of its own early next year.

A recession doesn't mean the death of innovation in the consumer tech industry.

Get the full article here.



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