Events Calendar
In This Section
Most Read Stories
Police believe visitors killed Akron man
30 students attack Ohio officer who broke up fight
Cabdriver robbed of $17 in Akron
Summit County gives pink slips to 30 deputies
Gold coin found in Summit kettle
Exotic dancer stays in 'Christmas Story' house
Woman pleads guilty to murder in beating of Rootstown man
Blogs:
Pets:
Christmas Kitty
The Heldenfiles:
CBS Mid-Season Plans
Patrick McManamon:
First and 10: Quinn goes to IR, Holmgren signs on as president
Akron Zips:
Bunbury bolts for Major League Soccer
Tribe Matters:
Tribe gets pitcher to complete Shoppach trade
Cleveland Browns:
Quinn placed on IR
Kent State Sports:
KSU gets home cookin' in win
Cleveland Cavaliers:
Cavs at Phoenix Suns – Abridged Version
Buckeye Blogging:
Bucks Meet Ducks for Rose Bowl Crown
Varsity Letters:
Report: RB to visit Akron
All Da King's Men:
Reality Warp
Blog of Mass Destruction:
Complete Morons
Akron Law Café:
Health Care Financing Reform: (93) AHIP, the AMA, and the U.S. Chamber of Commerce Positions
See Jane Style:
Do IT this week: Layering
Car Chase:
What do you want for Christmas (part two)?
Let's Talk Real Estate:
All I want for Christmas…..
Ohio Travels with Betty:
Sharon wants to know if the Christmas Story House is open all year.
Sound Check:
On the Town – Top entertainment picks for the weekend
HRLite House:
Genetic Discrimination
Akron Gamer:
Video game watchdog shuts down, victim of economy
79-year-old invents device that automatically shuts video console down
By Steve Alexande
Minneapolis Star Tribune
Published on Saturday, Jul 04, 2009
To any parent who's argued with a child over shutting off a video game, John Morrissey's Game Doctor Video Game Timer might sound like salvation.
Parents can set the $30 timer to limit game play to a specified number of minutes or hours a day. At the appointed time, the password-protected timer shuts off electricity to the game console, ending all arguments about playing for just five more minutes.
Morrissey, a 79-year-old Edina, Minn., inventor, figures there's large, pent-up demand for his easy-to-use device, GameDr.
Some surveys suggest that half the parents of preteens and young teens worry that their kids spend too much time playing video games.
But Digital Innovations of Arlington Heights, Ill., the company that has just begun selling the GameDr, expects a more mixed reaction from the owners of 88 million U.S. video game consoles.
''There are moms who say they love this, and that they know 10 people who need one,'' said Kara Lineal, Digital Innovations' marketing director. ''And there are gamers who say it's terrible and that parents should just monitor their kids.''
Morrissey isn't the first entrepreneur to try to capitalize on parents' desire to curb screen time. Already, about half a dozen similar game timer units are sold online, and Microsoft includes one in its Xbox 360 video game console.
''If parents are that concerned about what children are doing on home video game consoles, the chances are they don't have a console or have one with only games appropriate for their children's ages,'' said David Riley, director of corporate marketing at the NPD Group, a consumer product sales tracking firm in Port Washington, N.Y.
'Comfort zone'
But Morrissey believes he can help parents and children find common ground.
''I have 11 grandchildren, and there are days when they use video games a little more than I would like and other days when they don't,'' he said. ''We wanted this product to create a comfort zone for both parents and kids.''
One reason the GameDr can help reduce the stress level between parent and child is that the timer becomes the ''bad guy'' limiting gaming time, not the parent, said Doug Swanson, Morrissey's son-in-law and president of consumer electronics at the sales representative firm Select Sales in Bloomington, Minn.
Given his age, it would be easy to pigeonhole GameDr's inventor as someone who pines for simpler times, before television came along and messed up everything.
But that's not Morrissey. He holds degrees in chemical and nuclear engineering, and in the 1960s worked on nuclear rocket propulsion at NASA. Until retiring in the early 1990s, he was a retail executive at SuperValu and board member.
''Video games are great,'' Morrissey said. ''There is evidence that they improve the reflexes and the thinking process. But right now, for many parents, the option is all or nothing — they either let the kids play the video game or they take it away for two weeks.''
And while his device may shut the console down, it gives the player some warning beeps a few minutes beforehand so a game in progress can be saved for later.
Selling product
Because Morrissey knew little about how to have theGameDr manufactured or marketed, he sold the invention to Digital Innovations, which will pay him a royalty on each unit purchased by consumers. The timer is being marketed under Digital Innovations' GameDr product line, which also includes kits to repair scratches in CDs or DVDs.
Sales began in June, when the first units arrived from a manufacturing plant in China. The GameDr timer currently is available only online, at http://www.digitalinnovations.com/electronics-accessories.html. It may be marketed on TV later this year and sold in retail stores by January, said David O'Shaughnessy, Digital Innovations vice president of sales. Because NPD estimates there are 88 million video game consoles in U.S. homes, selling the GameDr timer to even a small fraction of those console owners would generate a lot of revenue, he said.
Even so, Morrissey doesn't expect to get rich from his invention.
''With luck, I may get back the $12,000 to $13,000 I spent on consultants while designing it,'' he said.
To any parent who's argued with a child over shutting off a video game, John Morrissey's Game Doctor Video Game Timer might sound like salvation.
Get the full article here.
Comments
Click here to post your comments
