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Net videos give advice to youths on credit

FoolProofMe.com talks about risk of using cards

The seductive message from the marketing campaigns, particularly those aimed at young people, is that credit cards are a way to freedom. But to the people at FoolProofMe.com, credit cards are a way to destruction if you're not careful.

''We advise young people to tear up credit card 'convenience checks' and not to owe anything on their cards'' by not charging anything unless they can pay the bill in full, said Will deHoo, 29-year-old founder and president of FoolProofMe.com, a Web site that features consumer videos designed primarily for young people.

Using credit unions as Web hosts, the advertising-free http://www.FoolProofMe.com site dispenses what it calls ''tough consumer messages'' for high schools and community groups, parents, college-age students and adults.

''Many companies send you credit cards designed to make sure you pay obscene penalties,'' says a young man in a video introducing a segment on credit
cards for college students. A young woman adds, ''They target us because they think we're too young, dumb and naive.''

To be fair, credit cards can help young people establish credit and they offer everyone a convenient way to pay for purchases and possibly earn rewards. I use my credit card for just about everything I buy, including groceries. But I always pay my bill in full and use my card only for items I actually intended to buy.

Studies, however, consistently show that most people spend more when using credit cards than when shopping with cash, said Remar Sutton, a longtime consumer advocate who volunteers as ''unpaid but enthusiastic'' chairman of the board of FoolProofMe.com. His advice to college students: It's OK to use a credit card for textbooks if you are sure you'll pay the bill in full, but don't use it for eating out, clothes or other items that could tempt you to splurge.

''Credit-card companies spend billions of dollars telling you to finance purchases,'' a young man says in another video at FoolProofMe.com. ''They make it easy to borrow so much that you have to finance purchases.''

Clearly, no credit-card company can force you to overspend, and credit-card companies often offer useful advice to manage credit responsibly. But the folks at FoolProofMe.com argue that their advice delivers ''real consumer education,'' not ''infomercials'' tainted by conflicts of interest.

''This site contains hard-hitting and realistic messages in an attractive format about the risks of credit cards and debt,'' said Stephen Brobeck, executive director of the Consumer Federation of America. A survey commissioned by the federation and FoolProofMe.com found only 53 percent of parents with children under 18 at home were ''very confident'' the children would leave home knowing how to manage money.

According to deHoo, the ''Top 10'' financial myths held by 14- to 21-year-olds who helped test FoolProofMe.com videos are:

• I don't have to worry about credit at my age.

• Bad credit can't keep me from getting a job.

• All loan companies have the same rates.

• All credit cards are alike.

• The job of financial advertising is to tell the truth.

• It's OK to bounce a few checks.

• It's OK to make minimum payments on a credit card.

• Paying late occasionally can't hurt my credit.

• Fine print isn't important.

• Young people don't have credit scores.

To help dispel those myths, ''FoolProofMe.com represents an important new financial tool to help parents educate their children,'' Brobeck said.


Send questions or comments to Humberto Cruz at AskHumberto@aol.com or c/o Tribune Media Services, 2225 Kenmore Ave., Buffalo, N.Y. 14207. Personal replies are not possible.

The seductive message from the marketing campaigns, particularly those aimed at young people, is that credit cards are a way to freedom. But to the people at FoolProofMe.com, credit cards are a way to destruction if you're not careful.

Get the full article here.



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