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By Paula Schleis Beacon Journal business writer
Beacon Journal business writer
Published on Monday, Aug 06, 2007
Akron business coach Ron Finklestein asked successful business owners around the country to share marketing strategies that they used to grow their companies.
Now he's compiled their tips into a book: 49 Marketing Secrets (That Work) to Grow Sales.
Marketing is a major challenge for most businesses, Finklestein said, but it doesn't have to be complicated, hard or expensive.
''Smaller business owners don't understand marketing, its importance or who to trust,'' he said.
''In creating this book I wanted to provide small-business owners with a safe and inexpensive way to learn about marketing from other business owners who have been there, done that,'' he said.
Noting that the book features a dozen local sources, he added: ''I also wanted to help Akron by promoting successful people that few people know about.''
The softcover book is available for $19.95 through Amazon.com, BarnesandNoble.com, the Fairlawn Borders, or Finklestein's own Web site, http://www.49marketingsecrets.com.
Finklestein is president of Akris LLC, a business coaching and consulting firm, and has authored other books.
Each contributor to his latest book was selected for the uniqueness of his or her marketing strategy, and the ability to implement that strategy immediately, Finklestein said.
Paula Schleis can be reached at 330-996-3741 or pschleis@thebeaconjournal.com.
Akron business coach Ron Finklestein asked successful business owners around the country to share marketing strategies that they used to grow their companies.
Get the full article here.
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