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Apple CEO Tim Cook speaks following an introduction of the new iPhone 5 in San Francisco in this Sept 12 file photo. Apple is emerging as a gentler, cuddlier corporate citizen in the year after the death of CEO and co-founder Steve Jobs. CEO Tim Cook's announcement that the company is moving a Mac production line to the U.S. is just the latest step in a charm offensive designed to soften Apple's image. (AP Photo/Eric Risberg)
Series of charts showing Apple's share of the PC market, the tablet market, online music market and smartphone market; since taking the helm at Apple, CEO Tim Cook has been reshaping the company's business amid increasing competition from rivals. (Los Angeles Times/MCT)