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Burger King to offer ‘French Fry Burger’ for $1

Associated Press

NEW YORK: Burger King says it will start offering a “French Fry Burger” for a buck, as it looks to fend off McDonald’s aggressive push for its Dollar Menu.

The Miami-based chain says the burger will be available Sept. 1 through the fall.

The burger, with 360 calories and 19 grams of fat, doesn’t require any extra investment from Burger King; it’s basically a standard beef patty topped with four fries.

The offering comes as fast-food chains move to heavily promoting their cheapest eats.

McDonald’s has stepped up advertising for its Dollar Menu, which now features its Grilled Onion Cheddar Burger and a more substantial McDouble, which has two patties and a slice of cheese.

That forced Burger King and Wendy’s to adjust their tactics. Burger King has offered any two sandwiches for $5 and a Whopper Jr. for $1.29.

In the latest quarter, Burger King said sales at North American restaurants open at least a year slipped 0.5 percent.

Wendy’s reported a 0.4 percent rise, and McDonald’s reported a 1 percent increase for U.S. restaurants.

Other chains are faring better. Chipotle reported a 3.4 percent increase and Starbucks said the figure rose 9 percent.



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