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HOLIDAY MOBILE SHOPPING DIGITS

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Looking at mobile shopping by the numbers:

• 46 percent of shoppers will use smartphones.

• 41 percent will use tablets.

• 14 percent use coupons from their mobile phone.

• 1 in 3 smartphone owners ages 18 to 34 will purchase gifts from their phone.

• 30 percent of visits to a retailer’s website will come from a smartphone or tablet.

• 14 to 20 percent of sales for retailers with website will come through mobile devices.

• 41 percent of smartphone shoppers plan to spend less than $100 on mobile.

• 4 in 10 shoppers will shop from mobile device while they are in a store.

• 72 percent of smartphone owners use at least one shopping app.

Source: Based on consumer studies by PriceGrabber, Adboe, Deloitte, Burst Media and Google Think Insights


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