J.C. Penney has joined Macy’s in opening its doors on Thanksgiving evening to open the holiday shopping season.
The chain said Friday it will open most of its 1,100 stores at 8 p.m. on the holiday, the same as rival Macy’s, and will be open 25 hours straight, closing at 9 p.m. the following day.
The Thanksgiving evening opening is much earlier than last year, when Penney didn’t open until 6 a.m. Friday. That made the retailer one of the laggards for the unofficial kickoff to the season.
Penney is also bringing back a tradition it ditched last year: It will give away nearly 2 million holiday snow globes starting at 4 a.m. on the Friday after the turkey feast.
Penney promised its deals will be at least as good as two years ago and will be much better than last year, when Penney gave away buttons tied to a prize giveaway.