LeBron James is taking his endorsement deal with Sprite a step further.
The Miami Heat star has co-developed a new limited-edition flavor called the Sprite 6 Mix.
Akron will be incorporated into the advertising of the product, with television and online commercials featuring James and his marketing team known as LRMR during a work session.
The new flavor combines Sprite with orange and cherry.
It will hit store shelves this month. He also helped design the name and packaging for the new drink, which features a custom logo with James’ name, initials and jersey number.