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By Matt Townsend
Professional basketball player Lebron James signature sneakers sit on display next to his poster at Nike Inc.'s flagship Niketown store in New York, in this Dec. 21, 2010 photo. (Jin Lee/Bloomberg)
U.S. men's Olympic basketball team forward LeBron James ties his Nike shoes during a practice July 14, 2012 in Washington. (AP Photo/Alex Brandon)
The Nike Air Max LeBron VII sneaker displayed during an event at Ed Davis Community Center in Akron Aug. 7, 2009 in Akron, Ohio. (AP Photo/Jason Miller)
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